Price Reduction Planner
Generate a structured price reduction schedule with floor price protection. Set your current price, target exit timeline, and reduction strategy to get a clear step-by-step plan.
Final Price
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Total Reduction
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Number of Steps
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Floor Reached
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Floor price reached early
Reduction Schedule
| Step | Date | New Price | Reduction | Cumulative |
|---|---|---|---|---|
| Enter values to see schedule | ||||
Escalation Plan
Enter values to see escalation recommendations.
This calculator is for informational purposes only. Results are estimates and should not be considered financial advice. Always verify calculations with your auction house or financial advisor.
Frequently Asked Questions
How often should I reduce the price of an unsold vehicle?
A weekly cadence is the most common approach for retail and wholesale vehicles. For high-demand segments, bi-weekly may be sufficient. For aging inventory (60+ days), consider more aggressive weekly or even twice-weekly reductions. The key is consistency — a structured schedule prevents emotional or reactive pricing decisions.
Should I reduce by a fixed amount or a percentage?
Percentage-based reductions (e.g., 3% per step) are generally recommended because they naturally slow down as the price decreases, protecting your floor. Fixed-amount reductions (e.g., $500 per step) are simpler and more predictable, but can eat into margins faster on lower-priced vehicles. For vehicles above $20,000, percentage reductions tend to work better; for lower-priced inventory, fixed amounts may be more practical.
What is a floor price and how should I set it?
A floor price is the minimum amount you are willing to accept for a vehicle. It should cover your acquisition cost plus any reconditioning and holding costs at a minimum. Many dealers set the floor at their break-even point or slightly above it. The planner will never reduce the price below your floor — if a scheduled reduction would breach it, the price is capped at the floor instead.
What should I do when the schedule reaches the floor price?
Reaching the floor price is an escalation trigger. Consider these options: (1) move the vehicle to a wholesale auction, (2) offer it to a wholesale buyer directly, (3) revisit your floor price — market conditions may have changed, or (4) bundle it with other vehicles for a lot sale. The planner shows an escalation note with recommendations when this happens.
What is a no-reduce window and when should I use it?
A no-reduce window is a period at the start of your listing where no reductions are applied. This is useful when you have just listed a vehicle at a competitive price and want to give the market time to respond before starting reductions. A typical no-reduce window is 7–14 days. If you are already behind on aging, skip the no-reduce window entirely.
Can I share my reduction schedule with my team?
Yes! Click the "Share Link" button to copy a URL that contains all your inputs. Anyone who opens that link will see the exact same schedule. You can also use the "Copy Schedule" button to copy the schedule table as text, which can be pasted into spreadsheets, emails, or messaging apps.