Model and optimize your vehicle remarketing channel distribution. Adjust channel splits with sliders
and see expected outcomes update instantly. Use the share link to save or send your configuration.
Est. Days-to-Sell
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Recovery Index
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Weighted Conversion
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Expected Sold / Month
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Suggested Channel Mix
Optimized split based on your priority, volume, and constraints
Adjust inputs to see suggestion
Channel Performance
Adjust inputs to see breakdown
Next Experiment
Recommendations will appear here
Disclaimer: This tool provides decision-support estimates based on industry heuristics. Actual results depend on market conditions, vehicle mix, and execution. Use these suggestions as a starting point for optimizing your remarketing strategy.
This calculator is for informational purposes only. Results are estimates and should not be considered financial advice. Always verify calculations with your auction house or financial advisor.
Frequently Asked Questions
What is a remarketing channel mix?
A remarketing channel mix is the distribution of your vehicle inventory across different sales channels: auctions (physical and online), direct sales to end buyers, online marketplaces, and wholesale bulk deals. The right mix depends on your volume, speed requirements, and recovery targets. Most fleet operators and large dealers use multiple channels simultaneously to balance speed and return.
How does the channel mix calculator determine the suggested split?
The calculator uses industry heuristics for each channel — average days-to-sell, conversion rates, and market value recovery percentages. It weighs these against your selected priority (maximize recovery, maximize speed, or balanced) and any capacity constraints you set. The suggested mix optimizes for your stated goal while respecting channel limits.
What do the default heuristics mean?
When you don't provide historical conversion data, the calculator uses sensible industry averages: Auctions typically take ~14 days with 85% conversion and 95% market value recovery. Direct sales take ~30 days with 40% conversion but potentially 100%+ recovery. Marketplaces average ~25 days with 50% conversion and 98% recovery. Wholesale is the fastest at ~3 days with 95% conversion but only ~85% recovery. These defaults work as reasonable starting points for most vehicle remarketing operations.
What is the Recovery Index?
The Recovery Index is a weighted measure of how much market value you can expect to recover based on your channel mix. A higher percentage means your mix favors channels with higher value recovery (like direct sales and auctions), while a lower percentage indicates more reliance on faster but lower-recovery channels like wholesale. It's expressed as a percentage of estimated market value.
How should I use the "Next Experiment" suggestions?
The Next Experiment recommendations suggest small, incremental changes to your channel mix — typically shifting 5-10% between channels. These are meant to be tested over 1-2 months and measured against your current baseline. Start with one change at a time so you can isolate its effect on your days-to-sell and recovery metrics.
Can I lock certain channels and adjust the rest?
Yes! Click the lock icon next to any channel to fix its percentage. When you adjust other sliders, locked channels stay constant and only the unlocked channels redistribute proportionally. This is useful when you have contractual obligations or operational constraints for specific channels.